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retread| Theory #043: Vacation Economics 10 February 2007

Posted by EDITOR in Economics, GUESTS, Psychology.
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Retreads are quality posts from yesterweeks that are given a second run on Saturdays. This ALBUS piece was originally posted on 10 May 2006.

On vacation, people are more likely to buy the same item that had earlier been rejected for being too expensive. An $8 mocktail doesn’t sound as ridiculous to the lady at leisure, and those $120 boots she always wanted suddenly seem worth going for.

Corollary: Vacationers are more likely to experiment with purchases that defy their self-image. An ordinarily drab gentleman may purchase a Hawaiian shirt, and then also wear it back home in Little Rock.

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